Advertising Question

wong — Thu, 15 May 2008 23:55:23 +0000

This post if for those who are into advertising though Well, there was this argument about “One concept, different idea for an advertisement campaign” and “One concept, one idea, different execution for an advertisement campaign” back at the college yesterday when we’re doing our campaign. Anyway, this is the illustrate of what I think and they think…

Which one is the correct one? We all getting dizzy after the argument, since 1 out of 4 agree my view, 2 out of 4 don’t agree and 1 more no idea what is all that about Anyway, the reason of my point is easy, first, people often said “the idea is good, but the execution is not there yet” even they suggest an “idea” (I called it as execution), the “idea” (I called it as execution) often reflect back the idea. In advertising (Correct me if I’m wrong), concept is how to tell the message, idea is on which aspect to show the message (Art directing + Copywriting CRAFTING), execution is the message (Copywriting + Art directing).

Instead, they told me that concept is how to tell the message (Art directing + Copywriting) and idea is the message (Copywriting + Art directing), there is no execution for them. Or maybe I’ the one who travel too far from the easy method? Got to get some travel guide and guide me back to the whole formula.

wongpk » Execution

Advertising Question