Instead, they told me that concept is how to tell the message (Art directing + Copywriting) and idea is the message (Copywriting + Art directing), there is no execution for them. Or maybe I’ the one who travel too far from the easy method? Got to get some travel guide and guide me back to the whole formula.

One more good thing is “Listen, learn“, which is also one thing that hard to apply on myself I used to be “listen, filter, understand” Anyhow, after a few drops, I think I know how important this is, not only on advertising field.

Anyway, speaking of what a creative directors wants really simple in word though. A few master pieces of works, a little common sense about lots of stuff and some personality. Simple eh? But how simple? What define a good work? One of the creative directors actually said something like “Look at your classmates’ portfolio and do opposite.“… I think I better store my lame works now…