Posts Tagged ‘Advertising’
Advertising Question
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This post if for those who are into advertising though 
Well, there was this argument about “One concept, different idea for an advertisement campaign” and “One concept, one idea, different execution for an advertisement campaign” back at the college yesterday when we’re doing our campaign. Anyway, this is the illustrate of what I think and they think…
Which one is the correct one? We all getting dizzy after the argument, since 1 out of 4 agree my view, 2 out of 4 don’t agree and 1 more no idea what is all that about 
Anyway, the reason of my point is easy, first, people often said “the idea is good, but the execution is not there yet” even they suggest an “idea” (I called it as execution), the “idea” (I called it as execution) often reflect back the idea. In advertising (Correct me if I’m wrong), concept is how to tell the message, idea is on which aspect to show the message (Art directing + Copywriting CRAFTING), execution is the message (Copywriting + Art directing).
Instead, they told me that concept is how to tell the message (Art directing + Copywriting) and idea is the message (Copywriting + Art directing), there is no execution for them. Or maybe I’ the one who travel too far from the easy method? Got to get some travel guide and guide me back to the whole formula.
What Creative Directors Want
Yet another workshop from 95%, an advertising academy which focus on advertising industry. I’ve attend quite a lot of workshop by 95%, each workshop has their own topic and it does give me some idea about what is advertising. So I took one of the course there 2 years ago, I still remember what I’ve learnt in there though, it’s too strong comparing with college or school, because all of the works were practical…
Today in college, the workshop was about what creative directors want from fresh graduates, like me (Soon) and lots of them as well. So classmates are going to be enemies, whoa, lots of enemies now. Anyway, there was a few good feedback from creative directors like “Be on time!” 
Everyone laugh, because it’s what everyone doing all the time. For me, I tried not to be late in anything I’m facing, cause it is wasting people time and my time too
One more good thing is “Listen, learn“, which is also one thing that hard to apply on myself I used to be “listen, filter, understand” Anyhow, after a few drops, I think I know how important this is, not only on advertising field.
Anyway, speaking of what a creative directors wants really simple in word though. A few master pieces of works, a little common sense about lots of stuff and some personality. Simple eh? But how simple? What define a good work? One of the creative directors actually said something like “Look at your classmates’ portfolio and do opposite.“… I think I better store my lame works now…
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