It’s all about search engine nowadays. I was sitting in front of the television watching Taiwan channel, most of their TV commercial will include a keyword for the target to search!

My luck to get those screenshot Anyway, what I’m saying is, that is how the commercial changes. Few years ago, when I watching the same channel (Different TV commercial), they don’t have keyword. This explain how powerful internet is for them, and soon, for us as well. Well, in order to use this, I think the market would be very big. It’s just like Coupon Money storing all the Target coupons on its site, so any keyword that related to “coupon” will go there. I believe internet will take over the new media. In today advertising, some people loves using internet as a media, in my memory I remember Digi and Carlsberg both use Friendster as their media to promote their event. I don’t know about Facebook yet, not that deep on Facebook yet

So my question, will my course (Advertising majored) add another module to it? Many people don’t see the power of internet yet, perhaps I should put one or two idea as my portfolio first? Now that RTM going to air their programs all the way to Korea, I think this search engine keyword in TV commercial can do good.