What Creative Directors Want

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Yet another workshop from 95%, an advertising academy which focus on advertising industry. I’ve attend quite a lot of workshop by 95%, each workshop has their own topic and it does give me some idea about what is advertising. So I took one of the course there 2 years ago, I still remember what I’ve learnt in there though, it’s too strong comparing with college or school, because all of the works were practical…

Today in college, the workshop was about what creative directors want from fresh graduates, like me (Soon) and lots of them as well. So classmates are going to be enemies, whoa, lots of enemies now. Anyway, there was a few good feedback from creative directors like “Be on time!” Everyone laugh, because it’s what everyone doing all the time. For me, I tried not to be late in anything I’m facing, cause it is wasting people time and my time too

One more good thing is “Listen, learn“, which is also one thing that hard to apply on myself I used to be “listen, filter, understand” Anyhow, after a few drops, I think I know how important this is, not only on advertising field.

Anyway, speaking of what a creative directors wants really simple in word though. A few master pieces of works, a little common sense about lots of stuff and some personality. Simple eh? But how simple? What define a good work? One of the creative directors actually said something like “Look at your classmates’ portfolio and do opposite.“… I think I better store my lame works now…

Tags: 95%, Advertising, Creative Director

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