I know I’m not a God to judge people this way, but the reaction is just so… Hiding something else. It was a class, simple class of Art Direction, last week I suggested the lecturer on the Young Guns award, so he want it to be part of our assignment. It’s great news for me, I mean I don’t need to squeeze my mind to squeeze 4 USPs into one ad anymore, I’m so evil

Because Young Guns student category was an open brief, the lecturer gave us 6 briefs hoping we have choices to do, and with 1 USP only (My target accomplished). In the brief, there was one product I don’t know. I don’t know what is “Cheezels”, so I figure I need help, turning to my back and ask her… All of the sudden, she was like being peaked in the shower, jumping up and shout and covered her sketches. I’m speechless for a while… And asked her at last.

I don’t know what is she trying to hide, but sketches? I mean, that’s nothing to worry about, because there were people like her, that why no body bother to copy whose idea, because everyone want their very own idea on their very own work. Me either… So my biggest question now is… She’s hiding something else…