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I’m feeling a little bit soar throat now, hope it’s not going serious though, there are too much stuff I needed to finish up, but this shining little machine attracted me more than any other Anyway, college life is really on the corner of finishing, but lecturers always love giving trouble too. First was the brief came down last minute, and we have lesser time than expected to finish the whole thing, secondly, studio project was Triumph bra! Where the fuck can I look for a girl who willing to show her bra and let me shot in a studio crowded with people? Come on~!

This few week in a row, I see auction was running in the college, interesting, but the item they auction were lame… Even boxes also sell?! But, I saw a few star wars figure though, wonder if Wuching would want it or not There was this untouch, un-open, new in box Apple iPhone 8GB selling at RM1500 ONLY! If I have the money, I’m sure get that shit at the first moment, but no

Sigh! Hot day!!!

No, I’m not playing joke about God or the victims on the earthquake, this is just personal ok? Anyway, it’s kind of funny to see how people believe in those thing so sudden, well, not really believe. Anyway, let’s talk a little bit about how China function, they don’t believe the existence of God or whatsoever, as long as there is no scientific explanation, they don’t give a damn. Trained to be a very logical mind person, they filter miracle, accept only with explanation. They believe themselves, they believe their president, they take president as God instead, because everyone can think of something and do the best without God and president is running the country, if he isn’t the God, then I don’t know who.

So there was this friend who is from China, another friend invited him to join a Sunday fellowship, so he went there and have a look, but find it boring, because why the heck people putting faith believe the God can help when the God never appear before. So he don’t believe, the reason is, he can think what is good and what is bad, he don’t need something intangible to tell him what to do, worst, the intangible God never even talk to him. Well, I don’t mind, cause it’s their culture and their mindset not to believe. So, as expected, after the earthquake, he came to me and asked “So, is the church going to set prayer for those victims? Cause I can help too if there is anything I can do” I went totally blank after listened that sentence. Worst, he even hand me a usb flash drives tell me that he has a lot of earthquake photos from China, and if the prayer need pictures he can provide…

So, when there’s problem, everyone believe for that while, start giving faith to the God that never appear in front of them? I think when people really have no where to go, only then they will put some hope on faith instead, when they have ways to go, why bother eh? Someone who is that logical thinking, why he never thought about geographical explanation? Seriously, I really wanted to know what his idea about after death… Soul? There is no explanation about soul in science are there?

This post if for those who are into advertising though Well, there was this argument about “One concept, different idea for an advertisement campaign” and “One concept, one idea, different execution for an advertisement campaign” back at the college yesterday when we’re doing our campaign. Anyway, this is the illustrate of what I think and they think…

Which one is the correct one? We all getting dizzy after the argument, since 1 out of 4 agree my view, 2 out of 4 don’t agree and 1 more no idea what is all that about Anyway, the reason of my point is easy, first, people often said “the idea is good, but the execution is not there yet” even they suggest an “idea” (I called it as execution), the “idea” (I called it as execution) often reflect back the idea. In advertising (Correct me if I’m wrong), concept is how to tell the message, idea is on which aspect to show the message (Art directing + Copywriting CRAFTING), execution is the message (Copywriting + Art directing).

Instead, they told me that concept is how to tell the message (Art directing + Copywriting) and idea is the message (Copywriting + Art directing), there is no execution for them. Or maybe I’ the one who travel too far from the easy method? Got to get some travel guide and guide me back to the whole formula.

So… I got this news from my friend that Sichuan, China had had an earthquake. Surprised me that it’s has been quite sometime that the geographical monster sleeping and sudden it came out again

Anyway, this remind me about Beijing Olympic, although Sichuan and Beijing have a distance, but it does scare people don’t it? Suddenly this high jump athletic jump up and can’t seems to get down to the ground Let see what China almighty government can do to tell the world “Everything is going to be ok”.

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